What is SEO
SEO stands for “Search Engine Optimization”. This is the process by which search engines get traffic from “free”, “organic”, “editorial”, and “natural” search results. All major search engines, such as Google, Bing, and Yahoo, have key search results, and other content, such as web pages and videos and local listings, are based on what the search engine considers most relevant to users And ranked. Unlike paid search ads, payment is not relevant. Video: SEO Description New to SEO? Start with this quick and easy to understand video on search engine optimization. We will cover the basics soon. Search Engine Land works with Common Craft to produce videos, and check out the Common Craft video library for many excellent instructional videos like this. Adding SEO Advice for Beginners For basic and detailed advice, use the periodic table of SEO success factors below to introduce all the key concepts you need to know.
You can click on the table to see a larger version of it. You can download a print copy for easy reference! Search Engine Land’s Guide To SEO As a complement to the table, Search Engine Land’s Guide To SEO explains the ranking factors in greater depth, in a tutorial that provides tips and suggestions for implementing them. Below are links to the complete guide (start at the beginning and each page will take you to the next):
Chapter 1: Types of search engine success factors Chapter 2:
Content and search engine success factors
Chapter 3 : Architecture and site search Engine success factors
Chapter 4: HTML code and search engine success factors
Chapter 5: Trust, authority, identity and search rankings
Chapter 6: Creating links and ranking in search engines
Chapter 7 : Customization and rankings of search engines
Chapter 8: Social networks and ranking in Search Results
Chapter 9: Infringements and penalties for spam in search engines More SEO guides and books Another excellent guide is the “Starter Guide to engine optimization Google’s search.
It’s also worth checking out Moz’s “Beginner SEO Guide”, which you’ll find here, and the Small Business Search Marketing SEO Success Pyramid. Daily SEO news and expert SEO advice In addition to the daily news from our editorial team, Search Engine Land publishes daily articles from expert contributors that cover SEO topics primarily from a trench perspective.
Explore the SEO channel to get the latest SEO news and expert columns, or sign up to receive all our SEO related content by email. Search Engine Land SEO Library The SEO Library is an area within Search Engine Land that provides a collection of all the stories we have written on the subject of SEO. We also have subcategories,
which include: SEO: Blogs and SEO feeds: Cover-up and SEO entry pages: SEO content and writing: SEO crawling and SEO: SEO domains and URL: Duplicate SEO content: Flash SEO: General SEO: SEO image search : Local SEO: Mobile SEO Search: Redirects and SEO Mobile Sites: SEO Spamming: SEO Sending and Sitemaps: SEO Tagging: SEO Titles and Descriptions: Video Search Also see our related category Link Building and these subcategories: Link Building: Link Bombs Construction of links: Linkbait Link building: paid links In addition to covering SEO in general, Search Engine Land also has search engine optimization areas specifically for each of the major search engines: Google SEO Bing SEO Yahoo SEO Also within Our library is the How: SEO section, dedicated to practical and tactical advice on search engine optimization. Get SEO news and tips delivered to your inbox Sign up for our weekly SEO newsletters and daily SearchCap search for a summary of the latest SEO news, tips and tactics related to Search Engine Land and other sources across the Web .