Digital Marketing Jobs (Mar 2020)

Does memes and blogs on internet give you an adrenaline rush or do you ever think on, how google ads know what you like? In the growing need for digital marketing jobs these thoughts can become your stepping stone in the field.

Digital Marketing Jobs have recently got a thrust in market and hence companies are gladly investing to hire the best talent in industry. Today, large number of companies are hiring for search engine optimization jobs, online marketing jobs, content marketing jobs and internet marketing jobs among others.

Scope of Digital Marketing Jobs

• With Digital era coming in India is expected to become a digital monopoly. All the companies in India will soon have huge digital presence, creating a lot of digital marketing job opportunities.

• Digital marketing is a field that belongs to everyone. You are a coder or a writer, you can pursue your career in this field.

• Digital marketing is not limited to a sector or domain, thus opening a plethora of online marketing jobs in Bangalore, Delhi, Kolkata and Mumbai among others.

Growth in Digital Marketing Jobs

Growth can be quick in digital world once you specialize in various digital marketing tools and techniques. Digital marketing is a skill-based profession and only those who practice it regularly can survive. Some of the popular job roles in digital marketing include:

• Management Trainee

• Digital Marketing Executive

• Senior Executive

• Assistant Manager

• Digital Marketing Manager

• Senior Manager

• Vice President Marketing

• Chief Marketing Officer 

Future of Digital Marketing Jobs

Companies are looking ahead with a vision of complete digital era where digital marketing will be the only option to grow and prosper in market.

The creation of digital marketing jobs has paved its way to various job portals and companies’ websites. Today digital marketing professionals are becoming digital superstars, SEO Maestro’s, SME heroes. With the passing time and shift in technology the marketing tools have become stronger and this has resulted into difficult job interviews for digital marketing jobs as today it needs a specialist who can plan, organize, buy media, and analyze the data using multiple tools. 

The future of traditional media seems bleak to various trendsetters of today. We should focus on what are the ultimate skills that a person needs to flourish in this career. Due to immense demand in this function, Digital Marketing jobs have plethora of skillsets that are expected of its job seekers. While some of these would be common across profiles, the specifics of a job role would determine its respective skills. Some employers would expect proficiency in SEO while others might seek out those with SME and content management.

Some common skills required for digital marketing jobs are as follows:

Paid, Earned and Owned Media: PEO (paid, earned and owned) knowledge is mandatory for this profile. A digital marketing professional needs to understand the basics of these media.

Advanced Google Certification: Free google advanced digital media course is mandatory as it gives insight to the professional on how the search engine works.

Analytical bent of Mind: A digital marketing executive should be good with numbers as digital marketing is a number game and the companies invest huge money to reach their goals.

Keyword and Content Marketing: Marketing is not a simple bowl of soup now that you mix everything, and result will be in greens. Today it’s a fantastic 3 course meal where you as a professional need to spend time in preparing relevant food for customers and the only can expect good results. Content marketing and keyword search is one such delight in this profession.

Social Media specialist: Social media is a must area where a digital marketeer can focus and increase the bandwidth of his/her profile there are various tools that have made a good market reputation in recording customers discussion about the brand and these platforms need specialists to integrate reports and use it in beneficial manner.

With these skills in mind and right aptitude a raw professional can also step up to become a specialist. Digital marketing jobs have their doors open for people from all the background with the practical knowledge of field however taking additional certifications may help to broaden the path. 

However, it is suggested that if you have decided your goal then you should swim the right lane which means digital marketing jobs are more common with people from marketing background or with MBA in marketing.

Most companies tend to look at the individual’s journey before hiring but there are a few specific organizations to whom education seems as mirage.

Digital marketing jobs have become the need of todays work and hence there are many good organizations in India that pull people with a magnetic rush every second hour, it’s just your talent that matters in this battle ground.

Popular companies for digital marketing jobs

• JLL

• McCann

• Ogilvy

• TCS

• Amazon

• Barclays

• OYO

• Uber

• GLG

• Burson Cohn and wolfe

• Linked in

• Facebook

• Twitter

• Unicharm

• Neilson

• BCG

Salary in Digital Marketing Jobs

With more digital marketing jobs in market comes more responsibility and hence more people for this job role. So, now let’s look at the salary packages that a job seeker can expect on average in this profile.

An entry-level Digital Marketing Manager with less than 1-year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of Rs 307,716.

An early career Digital Marketing Manager with 1-4 years of experience earns an average total compensation of Rs 449,154.

A mid-career Digital Marketing Manager with 5-9 years of experience earns an average total compensation of Rs 720,690.

An experienced Digital Marketing Manager with 10-19 years of experience earns an average total compensation of Rs 1,017,365. (Data source: PayScale)

A candidate looking to get into digital marketing jobs should be hands on new technologies and trends. There is no fixed formula to succeed in digital marketing jobs. One has to innovate and experiment consistently to succeed in a digital marketing job.

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